Hi 👋 I’m Alex.

A content strategist, editor and copywriter with global experience in all things storytelling through content.

alex vickery content strategist in brussels

Stories are what connect us, particularly across borders, and especially in the age of AI and short attention spans.

That’s why I help people create impactful stories for the right audience and purpose.

With a journalism degree from UT Austin, I’ve spent the majority of my career abroad – working at international startups and traditional media companies; freelancing for marketing agencies; and writing for online publications that span from São Paulo to Austin to Madrid.

I’ve simplified complex topics like embedded insurance and cybersecurity; written think pieces and feature articles on music and culture; and built social media, content marketing and tone of voice strategies from the ground up.

All with the goal of creating content that resonates. That tells a story. That’s human.

My favorite quote has always been: “I have no special talents, I am only passionately curious.” – Albert Einstein.

And every good story comes from being curious – something I cultivate in both my work and personal life.

Originally from Houston, Texas, I’ve lived in 6 different countries and now happily call Brussels home. In my free time, you can find me learning my fifth language (Dutch), catching up on my favorite podcast or writing about life abroad on my Substack.

Have a story you want help telling? Let’s connect! Check out my LinkedIn or shoot me an email.