Hi 👋 I’m Alex.

A content marketer, editor and copywriter with more than a decade of experience in all things storytelling through content.

I believe that stories are what connect us, particularly across borders, and especially in the age of AI and short-form virality.

My intention is to translate impactful stories for the right audience and goal.

I’ve worked at international startups and traditional media companies, freelanced for marketing agencies and written for online publications that span from São Paulo to Austin to Madrid.

I’ve simplified complex topics like embedded insurance and cybersecurity, written think pieces and feature articles on music and culture, and built social media, content marketing and tone of voice strategies from the ground up.

All with the goal of creating content that resonates. That tells a story. That’s human.

My favorite quote has always been: “I have no special talents, I am only passionately curious.” – Albert Einstein.

I fancy myself a pretty good storyteller, but without curiosity it’s all pretty meaningless.

Originally from Houston, Texas, I’ve lived in 6 different countries and now happily call Brussels home. In my free time, you can find me learning my fifth language (Dutch), catching up on my favorite podcast or writing about life abroad on my Substack.

Have a story you want to share? Happy to connect! Check out my LinkedIn or shoot me an email.